Thursday, March 28, 2013

Changing the Industry Image


Growing up in and around the collision industry allowed me to observe a common disconnect between public perception of “body shops” and the way we choose to run our company. The common misconception is that shops are dirty, drab dungeons with one man running the office, doing the work, and getting in your wallet. Today - at least at Central Collision - things are much different.

Customer Service
Accidents are not fun for anybody. Our staff at Central is trained to efficiently process repair needs, including towing and rental, all while forming a personal relationship with each customer.  Every customer is different and every customer is important. We know our service is just as important as our finished product, which is why we tailor the experience to fit each individual customer’s needs.

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We also design our facilities for customer comfort. Our indoor estimating and delivery bays keep customers out of the elements while our estimators explain the repair process upon arrival and managers review the work done at the point of delivery.

Technical Training
With new, intricate vehicle technology being introduced by manufacturers, technicians must stay on the cutting edge. At Central, all technicians are required to complete training specific to the latest repair methods authorized by vehicle makers. New federal fuel standards require lighter and stronger materials to be used to ensure structural integrity. These materials require specialized tools, such as welders, cutting instruments and bonding methods, and training to complete safe and perfect repairs. Also, hybrids and fully electric vehicles present new procedures when disabling and enabling high voltage systems. Improper methods can result in injury and even death. The safety of our technicians and customers is of the utmost importance at Central, which is why we believe in thorough and effective training.

Final Presentation
Every vehicle repaired at Central is delivered perfectly detailed as if it came off the showroom floor. Each customer is presented with a written lifetime warranty.  We know we are only as good as our finished product.  That’s why the majority of our business is repeat customers and referrals.  There is no better feeling than the moment our customer sees their beautifully repaired car for the first time. It’s what we work for every day.

Being a younger manager in the industry, I am fortunate to have been spared from the “dungeon days.”  At Central, we strive to provide a first class experience at a first class facility.  Our customer service and finished product are what make us an industry leader in both quality and service.